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rewardStyle the conference joule hotel 2014

#rSthecon – rewardStyle’s “The Conference” took place in Dallas this past weekend, and we were so excited that we were able to attend this year. The Conference was held at the Joule Hotel and was one of the most fabulous events we have attended yet. Friday morning we gathered at the Joule to meet with 22 brands (such as Piperlime, Kendra Scott, Nordstrom, French Connection, ASOS, Nasty Gal, and plenty more!) to learn more about their brand and how they worked with bloggers. Lunch was held at the original Neiman Marcus downtown, which was complete with everything pink and feminine! Later that evening we all met downtown at The Eye for a picture-perfect happy hour hosted by Kate Spade. Day 1 was definitely a success, and we had so much fun with all of our new blogger friends!

neiman marcus luncheon reward style the conference

Lunch at Neiman Marcus – photo by Allyson in Wonderland

happily grey perennial style rewardstyle confereneWith Mary of Happily Grey DSC_0555

Leaving a little Perennial Style love for the Nasty Gal brand boothDSC_0554


Fun jewelry finds from Piperlime
emily maynard rewardstyle conference dallas

With Emily Maynard

kate spade happy hour the eye rewardstyle conference 2014

Kate Spade happy hour at the Eye

joule pool rewardstyle conference dallas

Cocktails by the Joule pool with Stefanie of Life on the Squares

We all gathered at the Joule again on Saturday morning for a full day of meetings to learn more about the industry. The rewardStyle speakers were so informative, and we were so excited for all of the new tips and information we took away from the day! Lunch was hosted on the terrace by Express, where we got an inside look into their new runway campaign (keep an eye out for Kate Uptown next season!). That night, we were so excited to be a part of The Outnet’s 5th Anniversary party at St. Ann in uptown and loved seeing the premiere of their new video campaign starring Amber Venz of Venzedits, Wendy of Wendy’s Lookbook, Helena of Brooklyn Blonde, Jessica of Tuula Vintage, and Aimee of Song of Style.

rewardstyle the conference

Since so many bloggers traveled from all over the world to come to Dallas for the conference, the weekend was wrapped up with a full Texas experience luncheon on Sunday – and what better place than Southfork Ranch where “Dallas” is filmed! With live country music, corn hole, a bloody mary bar, mechanical bull, and a hay ride (which was an absolute blast), the afternoon was such a perfect way to conclude a fashionable and fabulous weekend! Be sure to check out our instagram for more pictures from the event. Let the countdown to next year’s conference begin! xo

rewardstyle texas experience

Hay ride with Caitlin of Southern Curls and Pearls, Brighton of Brighton the Day, and Rosie of The Londoner

rewardstyle texas experience southfork

Perfect end to the perfect weekend. xo!


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  1. Looks like you girls had a blast – jealous you met Mary of Happily Grey

  2. Absolutely LOVE this post!!! It looked like it was such a blast and a very cool experience. Y’all looked fabulous at every event too!


  3. what a great recap! love it!

  4. Looks like a blast!!


  5. This looks like such a great conference! Hope to make it out next year!
    xo Adri

  6. Great post! So lovely meeting you at the conference :) Can’t wait to visit Dallas again..
    Kisses from Greece

      • 05-02-14

      Loved meeting you too! Be sure to call us next time you are in Dallas! :) xoxo

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